The brief we got from Lfant was to make Länsförsäkringar a relevant and meaningful alternative for their new target audience, 18-25 year old digital natives. We choose to focus on the banking part of länsförsäkringar, since we saw it as a source for longterm, loyal clients in an area of potential competitive strength for the young target audience.

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Based on research we found that that target audience are prone to change and that their main source of political interest is in climate change, as well as a common concern for todays habits in consumption.

Our solution to the brief, making LF a meaningful choice and meeting the target audience in their everyday behavior, was LFDO: a smartphone application with a connected debit card, acting as an extension to LF:s current application.

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By cooperating with Doconomy (a service providing individual consumption data converting consumption to Co2 based on the technology called Åland Index) LFDO give their consumers a chance to see their instant impact of their consumption as well as providing the opportunity to set personal consumption limits and inspiration enabling individual improvement.

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The goal was to keep the application simple and intuitive, using visual elements and benchmarking in order to provide data in a graspable way. We worked thoroughly with wire-framing and user-feedback to test the different features and functions as well as the interface.

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As a result of the application Länsförsäkringar gains a wider supply of service, increased brand trust and consumer engagement compared to a usual banking application.

Team:

Tommy Säl, Amanda Lundin, Kasper Larcombe-Tronstad, Ellen-drake Keiser, Sofia Bergström, Stina Langenius